Rare Journal

Let me ask you a question. What is the most important thing in running a business? Well, obviously selling. Right? Wrong! This is like stating that the most important thing in life, its purpose, is breathing.

Yes, you need to breath to survive, to live, but breathing is not the most important thing it is a prerequisite. Unless you have found a purpose in life you won’t reach your goals because you have none.

The most important thing in business is goals, a strategy and then comes selling.

Having said this, let us have a look at selling. What is selling anyway? Selling is the exchange of wealth. Selling is giving someone something she desires and receiving something you desire. Your customer, or client for this matter, must be willing to give you more in wealth back than you put in to produce your product or service.

Hey, why do you always talk about wealth instead of money? Because most of us do not realize anymore that money is a derivate for wealth. Money is just green pieces of paper with famous people printed on it. What makes money precious is that we, the society agreed to accept it to exchange wealth. It is a way to measure wealth. Nothing less and nothing more.

Listen, you put some sort of energy in developing or producing a service or product. That takes time and resources. The time you use for preparation you can not use to find food for example. If we had no money or hadn’t invented the exchange of goods, you might end up starving. What you actually do is you put some of your wealth away from the needs of the day and put it into something else, your product. Because we have money, and hopefully you have some as well, we can do that easily. If we are hungry, we just take some of the stored wealth we have – some bucks that is – and exchange it for our favorite burger or tacos. it is that simple. Money is stored wealth. And business is about gaining wealth not loosing it.

Selling is simply the exchange of wealth. I said it before but like to repeat it here just to emphasis it a little more.

Now, if business is about gaining wealth, how do we gain wealth by selling? We do so buy asking for more wealth to exchange the good than we had to put into producing it. The price – the amount of wealth we ask for – must be higher than the cost – the amount of wealth we put into building the good. The difference between price and cost is called the margin and is the measure for how much your wealth increases once you exchanged it for the asking price.

Only having a good of any kind doesn’t increase your wealth. If you have the worlds best ice maker and can not sell it at a price and frequency high enough to increase your wealth, all the effort(wealth) you put into producing it is literally “on ice”. Means the wealth you put in is virtually existent but you can not use it unless someone else is willing to buy.

I know this all sounds obvious and very common. But let me ensure you that common sense is not very common at all. Most people do not look at business as a wealth creating machine and at money as a wealth replacement. Money is not magic. Wealth is.

So you have your great product or service developed. How to find costumers? What are potential customers?

Potential customers are people with a perceived need for your product and service that is desirable enough for them to pay the price you ask for.

So forget the “millions of potential customers are waiting out on the net for you becoming affiliate 234,678 for “how to get rich scheme” number 1,233,412.

Get me right, i am not telling you these schemes are all scam. Some, maybe most, provide valuable information. What I say is that it is not sufficient to become source number 299,123 where potential clients can buy it.

Why? Because you do not add value. Even if you could increase the traffic to your web site tremendously – which rarely happens anyway -, you miss the most important factor in your calculation, focused visitors.

You might even get some of your visitors to buy. Do you want to base your business success on picking morsels? I doubt this to be a strategy for long term success.

Opt-in lists are even worse than traffic increase. Think about it, Increasing traffic means basically you get a higher visibility on search engines, which in turn means your chances for picking some more morsels rise. But, opt-in list advertisement doesn’t give you this visibility at all. You advertise basically to people that don’t even read your ads.

Why? Because most opt-in lists pay their subscribers – yes that’s right – to receive those mails. Most opt-in list subscribers have not interest in all in any of the products advertised. There desire is to get 4 cents for every email they click at. End of story.

It is like some newspaper would pay you to subscribe to it. If that would ever happen, I would subscribe to every newspaper i could get a grip on. And every issue would end up unread in my bin.

Bottom line is, unless you have something to offer that is desired by someone else and you can find a way to get in front of her with your offer constantly, you are not going to make a lasting business out of it.

You simply can not buy prospects. Though you can buy visibility. But visibility without a target in mind and a strategy to keep them coming over and over again, is still useless at best. At worse it costs you a lot of money you could use much better to sit down and develop a real working strategy on how to find the people that desire your product or service and how to keep them comming.

But let me finish with the good news. There is an abundance of people that have desire for almost any product you can think of. You only have to find a way to get in front of them. The Internet is a great place to achieve this, but it does not work as an instant money machine.

This article may published freely only in its whole including all appendices.

c 2005 by Norbert Haag

Online Business Coach

http://www.onlinebusinesscoach.com

Norbert Haag is a business consultant, entrepeneur and sought after speaker for more than 20 years. His company – Online Business Coach http://www.onlinebusinesscoach.com – provides information and services for online businesses, small business owners and freelancers.

You can reach Norbert at nhaag@onlinebusinesscoach.com.

There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

By Bill McDermott www.whoisDollarBill.com

“Who Is Bill Mc Dermott” By: William Mc Dermott 4th

I am delighted to write about Bill (my Dad). Ever since I was a little boy, Bill (my Dad) has always guided and directed me and looked out for my best interests. He was concerned about me going to the best schools, and about the classes I was taking. My Dad and I enjoyed racing quarter midgets for five years, and were in the top three at any event. Now we are selling the cars and moving onto micro sprints. I am looking forward to when we begin to race them. Bill is a successful businessman, because he is a straight to the point person, doing what it takes to make the big money. He knows how to communicate well with people, he is respected in the industry, because he is reliable, dependable and an ethical businessman. I was always very proud of Bill (my Dad), for many years, he has owned his own company. He is the CEO of Mc Dermott Corp. He currently has over 30 people working for him.

Prevention of Suicide is Everybody’s Business

We are losing approximate one million human lives a year worldwide due to suicidal deaths. It is not only the case of death and births subject, which keeps statistics of human counts. Today is September10, an international suicide prevention day . International Association for Suicide Prevention (IASP) a world health organization’s help group is seriously working on this subject. Now days we are passing through commercialization/Industrialization/capitalist regime, western countries has experienced it much earlier then us. They are facing bio products of this so called revolution as suicidal syndrome in these societies. Developed nations has high suicidal death rate than those developing nations which are passing through commercialization/Industrialization but rate are on rising side for developing nations if not minded will lead towards infinity.

As our Indian society is going through these conditions most affected are those urban areas where commercialization/Industrialization has taken place. Cut throat competitions in every sphere of life lead to mental pressure on these citizens. When our mind could not able to cope up with these men made pressures resulted into a suicide. It is not merely a criminal physical action but result of mental malfunction, which comes into health domain. It should be treated as well established man made disease like HIV/AIDS. Today its occurrence is approximate one million worldwide but it is still more lives lost than

• In all wars and homicides worldwide every year.

• Three times the catastrophic loss of human lives in the tragic Tsunami disaster.

. One suicide represents

• A lost life, lost talents, lost creativity, lost contribution made to society.

• A lost son or daughter, a lost father or mother, a lost friend or colleague.

• A wound that does not easily heal in those who left behind.

The health administrators in developing nations are not giving attention on this especially in country like India and china are in transformation era of commercialization /Industrialization/capitalist regime in check list. As in case of HIV/AIDS origin was in western part of globe (developed nations). It remained confined till it was in this part of world. When it reached in Asia the population basket of world it becomes manifold in its number in few years. Similar to this suicidal syndrome which is resultant of commercialization/Industrialization/capitalist regime, western countries has experienced it much earlier then us. It is now time to keep check on this syndrome otherwise HIV/AIDS type threat to human races is in waiting in coming year in our part of world.

Last not least is national level initiatives to fight against suicidal syndrome at medical and social fronts should be included in national health programme.

Why prevention of suicide is everybody business?

Answer to this is of English poet John Donne

” No man is an island, entire of itself…..any man’s death diminish me, because I am involve in mankind; and therefore never send to whom the bell toll; it toll for thee”.

Dinesh Singh Rawat
Special correspondent
www.abcnewsnetwork.com

www.abcnewsnetwork.com

I suspect most folks do not like to argue. I know, some people are really good at it, and some people seem to enjoy conflict. But the vast majority of us would rather not fight with the ones we love.

I am the type of person who wants to stick with a fight/argument/disagreement (pick your favorite term) until it is settled. I think if I keep after it, my logic and desires will surely prevail.

So I was very interested to learn about some research on arguing from The Gottman Institute in Seattle. In case you don’t know the Institute, or its founder John Gottman, it is a research center focused on couples and the ways they interact. The Gottman Institute has an apartment set up with microphones and cameras, where couples stay for the weekend. While they are there, their actions and interactions are recorded, then studied.

When people argue, they get anxious or upset, and their heart rate increases. The Gottman researchers found that if your heart rate is over 100 beats per minute, you cannot think flexibly, negotiate, or solve problems very well. So they suggest that couples take a break from each other and the issue – say 15 minutes or so – and come back together at a designated time to resolve the issue. This break allows your heart rate to go down and makes resolving problems easier. Couples that practice this “time out” technique have more successful resolutions.

So… folks like me who want to stick with the disagreement until it is worked out are actually being counter-productive. We need to step away, take a walk, water the plants, do the dishes, whatever works. Then, at an agreed time, come back together to work on the problem.

© 2006 Cynthia McKenna LPC, NCC – All Rights Reserved Worldwide

Cynthia McKenna LPC, NCC http://CynthiaMcKennaCounseling.com is a therapist and life-coach who helps people have more joy and peace in daily living. Cynthia works with clients throughout the country via phone and email. She also sees clients in her Texas Hill Country office.

Schedule and appointment, sign up for her e-newsletter, or request more information hereContact Cynthia McKenna

Check out Cynthia McKenna’s Blog: CounselingBlog

Before buying random gifts and hoping that they will be pleasing to the recipient, read this article and learn how to avoid aimless gift buying. Learn how to buy something they want, or better yet, get them a gift card and spend the rest of the day enjoying time together.

year after year, Christmas continues to get more extravagant Christmas is time for picking up piles and piles of wrapping paper and trying to figure out how to fit gifts in cars, even though every year we swear that the next year we will be better prepared. When we are gift buying for adults, do we really need to go bonkers? Kids get excited for gifts, but adults buy for themselves what they want to have most of the time.

No one can ever know what everyone else knows. The theory espoused is apparently that if you buy a lot of things, eventually you will hit on something that pleases the receipient. It it best to do research before you put the time and effort into going all out for someone. Check with people who know what they want and need. In the course of the year, make a few subtle inquiries so when the gift occasion arises you won’t be stumped. This information should help you resist buying them unneeded trinkets and gadgets. When these ideas fail, there is nothing wrong with gift cards. You can personalize these with a few home-baked cookies or ornaments, or with a personalized card that lets them know that you wanted them to have the last say about their gift. The gift of getting to spend time with family and friends is way greater than any gift can give you.

Though many people agree that gift cards are impersonal, isn’t it more impersonal to buy someone a gift they don’t need or want? Gift cards are a great back-up plan when research and questioning have failed to provide you with any ideas. For the most part people either don’t know what they want, or they don’t know how to express it. There are lots of ways to give pleasure to this group. Here is a great site for some gifts for everyone.

Would you like to get unlimited viral traffic to your site, for free?

It sounds too good to be true, of course. Many companies will promise to do this for you. The catch – you have to put a banner ad, text link or popup on your page. This is not a good deal as it will increase your traffic by only 1% to 2% on each level. Furthermore, it involves the hassle of an affiliate programme.

However, it is possible for you to get free viral traffic to your site using the visitors you have. All you have to do is make it easy for them to tell their friends about your site. (Note that this tactic may not work if your site is a boring one and your visitors have no intention of telling their friends about your site.) Normally, it is too much trouble to shoot off an email. Therefore, if you want news of your site to spread rapidly by word of mouth, you must make it easy for your visitors to refer their friends to your site. The easiest way to do this is using a form. All they need to do is fill in their name, email, and the emails of a few friends, then hit the button. A quick email will be shot off to their friends with a link to your site. To have this kind of form, all you need is a HTML editor to make the form and a script to process the mailing.

The easy part is making the form. However, having a script to process the mailing is far harder. This will definitely create plenty of problems for you, unless you find a free service which will provide the mailing script. Also, it would be nice if that service could throw in a free form-building tool.

There is no shortage of such services; but most of them cleverly include a banner ad as part of the form built for you. Having seen many such services, I have made one which DOES NOT force you to put an unwanted ad on your page!

Enter TechnoSoft21 ViralTraffic, the all-new free service which provides a form-builder and a form processing script to anyone who needs it. All you need to do is head to the site, fill out a form which generates the code for you, then copy and paste the code into your own website. When you view your site, you will see that it DOES NOT have a banner ad or any other ad on it! You will be ready to get the tidal wave of traffic to your site! To get started, just go to http://www.technosoft21.com/viraltraffic/

P.S. If for some reason or another you don’t want to use TechnoSoft21 ViralTraffic, you will probably have to construct your own form processing script in FrontPage WebBots, PHP, CGI, Perl, C, AppleScript, Python or another language. (TechnoSoft21 ViralTraffic is powered by PHP scripts.) It’s tough work, but it’s fun. If you’re game enough… go for it!

About The Author

Benjamin Choi is the CEO and founder of TechnoSoft21 software and web systems (http://www.technosoft21.com). He is an active web developer, software programmer and site promoter.

contact@technosoft21.com

Past life regression might well locate the reason why we have issues with people in our current lifetime or why we are scared of certain things. You have family around you in your current lifetime that you have deeply met before, now lets just imagine being proficient to learn what happened and what your relationship was to them at that time and remove blocks that plague you in your current lifetime and even unearth talents and bring them into your current time. Past life regression is awesome.

When you are having a past life regression session you will regress to the life you will most need to know about in your current lifetime. This is super and will explain an enormous deal about your present life and help you will to move forward with a greater understanding of yourself, your life and the fellow workers around you.

You might also identify why you are the person that you are, now that is superb. If you enjoy nature perhaps you were once a farmer, if you savour to travel perhaps you were a traveller. Instead of ignoring our strengths we embrace each of them. Unearth the issues in your present life with Past Life with AnneJirsch.com.

Each and every experience is fabulous and unique. Other people have went to places they had lived in before and knew where to go.

When you stop working you don’t have to extract your retirement fund at once. As an option, you can come to a decision to delay getting a pension until the age of seventy five and if you do so you may perhaps find you will get a more profitable package. It is called income drawdown.

When you are aged between fifty & seventy five years old you are automatically entitled to put off the tenure of your pension allowance from one of a number of insurance businesses. Instead, you are able to pull out as much as one-hundred and twenty percent of the pension that could have been purchased using Government Actuary rates, and leave the remaining cash invested until you want it. On your part, all you ought to do is to make sure you purchase a pension annuity by the time you get to seventy five.

However, what would result if you opted to take the income drawdown opportunity, & then departed this life? If this did take place then your existing wife or husband or those legally responsible would then have three options: either to receive a lump sum, take away tax at 35%, or then again maintain with financial deduction, or obtaining an annuity with the money. Your existing spouse has until they reach sixty years old to put off the acquisition of an annuity, though no benefits are authorised to be given in the intervening time. Receive Independent Income Drawdown information at http://www.firstplacefinancial.co.uk.

Why decide on income draw down? Well predominately because it can mean you will earn a more rewarding income from your specific pension by doing so. Secondly, you are able to select specifically when you obtain the annuity, thus if you leave work at a point in time when the annuity rates are low, waiting mat possibly be a wiser decision. If the residual resources rise as forecasted, then simultaneously with the truth that annuity rates grow with age, you might finally be able to purchase a healthier pension than you perhaps would have been offered at the outset.

It also means that when you depart this world your significant other or those responsible are taken care of economically, as they are officially entitled to the outstanding assets, as referred above.

Like all financial investments, there are hazards as a consequence though. If asset performance on the remaining stocks is bad, the extent of salary payable can go down. And it’s essential to bear in mind that there is no promise that the pension procured will ultimately be higher than the entire amount that could have been purchased at the kick-off.

If you are shopping for your own elliptical trainer, chances are your first question is “Where can I find the best price?” While you will certainly be able to find an elliptical to fit your budget, you must do all your research thoroughly before shelling out your bucks.

According to Consumer Reports magazine, when it comes to ellipticals, you will get what you pay for. Consumer Reports conducted an evaluation of ten elliptical exercise trainers from lower end models to more expensive units. The research test found that the best models are more expensive, and that if you buy the cheapest models, you might get stuck with a piece of junk.

That does not mean that you will have to pay top dollar for a quality machine. In fact, Consumer Reports also tested the Reebok Elliptical Cross-Trainer 6808 and ranked it #1 over three more expensive models. And the price is only $500!

Elliptical trainers should provide fluid movements, never jerky. Also, they should remain stable during your workout and never move across the floor. When you shop, look for try-before-you-buy opportunities, or even no-risk trial periods that allow you to use the unit in your home for a period of time, and if you are not satisfied you get your money back.

The highest rated model according to several surveys is the Precor EFX 546 – a model that costs over $5000! But many retailers will allow you to purchase on credit, offering low monthly payments. Also, used ellipticals are often as good as new for less than half the cost.

Timothy Gorman is a successful Webmaster and publisher of Elliptical-Trainer-Solutions.com. He provides more elliptical trainer ratings, rankings and elliptical trainer reviews that you can research in your pajamas on his website.

What is Groupware?

Have you ever had to manage document collaboration in a hurry? No need to be ashamed if you said “yes.” Virtually every American business has experienced moments of ad hoc team collaboration. In other words, the ideal business collaboration method involves meticulous record keeping and organization; all deadlines are met; nobody feels rushed. That doesn’t sound very realistic, does it? The important thing is that even scattered, ad hoc business collaboration can be organized in such a way that important records of business documents and their version history can be kept. Groupware tracks all documents across email and hard drives, tracking changes and saved locations. Groupware also lets businesses review changes and merge them, simplifying an often difficult process. Groupware is time-saving software recognized by American businesses for solving the ad hoc collaboration challenges. Any given search engine search for “groupware” will undoubtedly yield a long list of sponsored searches in addition to the millions of indexed pages referencing groupware products, testifying to its usefulness among American businesses.

Groupware as a Collaboration Tool

Due to the fact that millions of groupware packages are available for businesses, users must do their homework to find the right groupware to suit their business needs. One of the best ways to start is to analyze groupware as a collaboration tool. Since businesses collaborate on virtually everything from budgets to marketing reports, presentations, and memos, businesses need a collaboration tool that works the way businesses work. The difficulty of some groupware packages is that even though they provide a virtual vignette of helpful tools, instead of groupware working for you, you are working for it. I do not think I would be alone in raising my voice against difficult and expensive IT infrastructure set-ups. Software that does its job after it is downloaded or installed is the best way to go. Be sure to be thorough in analyzing the costs, including the opportunity costs, of groupware as your business collaboration tool.

Having analyzed the set-up costs, it is time to move on to analyzing the usability of groupware as a collaboration tool. First, does the groupware package your business is looking at work only within your office, or does it also work with clients, investors, partners, and others with whom you collaborate? It is important to remember that no business is an island. A collaboration tool which cuts out those with whom you collaborate will not be very helpful. In other words, groupware which works with those outside your business once it is installed helps everyone to be on the same page. Being on the same page is important when working through the barrage of business collaboration documents being fired back and forth between email accounts. Email is an example of how collaboration is so often done online. Your usability analysis of groupware as a collaboration tool must take into account online collaboration.

User Friendly Groupware

Finally, after costs and usability are taken into account, let me offer some helpful tips on selecting a groupware suite with helpful and user-friendly technology.

First, find groupware with Digital Thread technology. Digital Thread is a technology that works for your business from the moment your groupware is installed. Digital Thread tracks documents and their changes across email and hard drives by tagging the metadata of the document. The document changes are literally threaded together like beads on a necklace, not a single one gets lost.

Second, find groupware that creates a Digital Signature. Digital Signature is a signature that is appended to an e-mail that informs the user which draft it is and by whom it was saved. Finding the latest version of a document is always very simple to track with a signature like this.

Third, find groupware that enables Version History. Version History displays the document genealogy as a flow chart. The who, what, when, where, and how of every document is displayed for simple tracking and record keeping.

American businesses recognize the need for document management that works the way they do. Often, the ideal business process is not realized, and more often than not, ad hoc becomes the business process. These tips are designed to help businesses make an informed decision on groupware packages that are flexible to their needs. Affordability, flexibility, usability, and organization are benchmarks by which effective collaboration tool analysis can determine your business groupware.

Joe Miller is an author of informational articles and online advertisements on business, technology, and health. Information on groupware is available at NextPage.com.