Here are just a few major points to help you design postcards or flyers:
1. Think about the basics first. Paper- postcard come in a variety of paper weights and sizes. Which is best for you?
2. Think about the print color. You want something catchy, yet very appealing to the eye. Don’t go crazy with bright obnoxious colors. Chances are you wont get any luck getting people to read it.
3. Think about what pictures you want. Yes it’s best to have images. The images are the first to catch the eye and then, if interested will read on. So make sure your images convey what your business is and it must be attractive. Avoid, dark images or small images. I would stand back and take a look at the images. If just beyond arms length it hard to see, it’s not the best image to use. Think like a potential client.
4. The Copy- This is the writing on the ad. Always have a call to action. CALL NOW! VISIT TODAY! COME JOIN US! Next, you want to give out enough information about the business to get customers interested, but, not too much to let them make a decision with out calling you. Wheel them in gently and make them want more and connect with you. Then you make the sale.
5. Make them an offer. Special! Free! Discount! Prizes! these get the consumers attention. Think about the things you can offer.
6. Placement- The most important.Once you have all the detail figured out. Now it’s time to put it together in an ad. Once again Hold just out of arms length and think as the consumer. Does it flow with ease? Is it appealing to the eye? Can you read the print? is the call to action stand out enough to entice you?
These are just some of the things to think about when doing print ads. At 25 Hour Printing Service Inc. in Torontowe are here to help you with all your print needs. We offer convenient online services for you.